Originally known as "the Annoying Thing," the helium-voiced, bluish-gray, anatomically correct CGI lump Crazy Frog became a pop culture epidemic in Europe and especially the U.K., with ringtones, TV commercials, pop songs, and other forms of (over)exposure. Though Crazy Frog mania began its momentum in 2004, the character's creation took several years. In the late '90s, Swedish teen Daniel Malmedahl began recording his impressions of internal combustion motors; after he performed on a television show, the impressions were posted on the Internet and became a fad among file-sharers. Fellow Swede Erik Wernquist, a computer animator, heard Malmedahl's noises in 2000 and was inspired by his impression of a moped motor to create the Annoying Thing, and posted the animation on his website, where it also became a popular Net attraction. Though Wernquist initially credited the Annoying Thing's voice as "Anonymous," Malmedahl eventually contacted him and Wernquist gave credit where it was due.