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Mountain Dew has yanked one of the weird, talking goat commercials they made with ODD FUTURE rapper TYLER, THE CREATOR . . . after people complained that it was RACIST.
It's part of a series of videos, where Tyler voices a goat that goes on a rampage because it can't buy Mountain Dew . . . because it's a GOAT.
The controversial ad shows a battered white woman, who's standing in front of a police lineup. Every suspect is a black male, except for the goat, who's the REAL villain.
The goat intimidates the woman by saying things like "You better not snitch on a player" . . . and "I'm gonna get out of here, and I'm gonna do you up!" She runs off yelling, "I can't do this!" And that connects to Mountain Dew's "Dew It" slogan.
It's REALLY hard to understand how this got made . . . until you consider that Mountain Dew gave Tyler "final approval" on the clip's content.
In addition to being racist . . . and fueling racial stereotypes . . . the commercial seems to be trying to mine comedy out of battered women, which doesn't sound like a smart idea.
Mountain Dew's parent company PepsiCo yanked the ad less than 24 hours after it debuted . . . and said, quote, "We understand how this video could be perceived by some as offensive, and we apologize to those who were offended."
Odd Future's manager says, quote, "It was never Tyler's intention to offend, however offense is personal and valid to anyone who is offended. Out of respect to those that were offended the ad was taken down.
"For those who know and respect Tyler, he's known for pushing boundaries and challenging stereotypes through humor . . . We apologize if this was taken out of context and [we'd] never trivialize racism."
What do you think? Racist? Not? Comment below.